1. Introduction
At The Lens, we are committed to protecting the privacy and personal data of all research participants, clients, and visitors. This Privacy Policy explains how we collect, use, store, and safeguard personal information during market research sessions conducted at our facility
By participating in a research session or entering our premises, you acknowledge that you have read and understood this policy
2. Information We Collect
We may collect or have shared with us by our clients the following types of information:
2.1 Personal Information
- Name and contact details (when provided by the recruiter / recruitment agency or directly by you)
- Demographic information relevant to the research study
- Any information you voluntarily share during the session
2.2 Session Recordings
To support research analysis, we may record:
- Video footage
- Audio recordings
- Screen captures or digital interactions (where applicable)
- Livestreams for clients
These recordings may include your image, voice, and any content you share during the session
3. Purpose of Data Collection
We collect and process your information for the following purposes:
- To facilitate and conduct market research sessions
- To provide clients with insights and analysis
- To ensure the quality and accuracy of research outputs
- To maintain security and operational integrity within the facility
We do not use your data for marketing, profiling, or unrelated purposes
4. Legal Basis for Processing
We process personal data under one or more of the following legal bases:
- Consent: You may be asked to sign a consent form before participating
- Legitimate Interests: To support the research activities commissioned by our clients
- Contractual Necessity: When processing is required to deliver services to our clients
5. Data Sharing
We may share session recordings and relevant personal data with:
- The commissioning research agency
- The end client(s) associated with the project
- Other approved partners (where required)
All third parties are contractually obligated to handle your data securely and in accordance with applicable data protection laws
We do not sell or share your data with unrelated third parties
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy and inline with our terms & conditions
6.1 Recordings for External Clients
Recordings provided to external clients are stored by The Lens for a maximum of 7 days after the session date. After this period, they are permanently deleted from our systems
6.2 Internal Operational Data
Other operational data (e.g., booking records, consent forms) may be retained for longer periods where required for legal, administrative, or audit purposes
7. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
- Secure, access-controlled storage systems
- Password protection for transfer of recordings
- Restricted access for authorised personnel only
- Regular security reviews and compliance checks
8. Your Rights
Depending on applicable data protection laws (such as the UK GDPR), you may have the right to:
- Access your personal data
- Request correction or deletion
- Withdraw consent (where processing is based on consent)
- Object to certain types of processing
- Request data portability
To exercise these rights, please contact us using the details below
9. Contact Information
If you have questions about this Privacy Policy or wish to exercise your rights, you can contact:
The Lens
2 Hat & Mitre Court, London EC1M 4EF
bookings@thelens.studio
+44 20 3780 5645
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available upon request or displayed at our facility